SEO Copywriting

Are the written words that currently represent you creatively and effectively setting you apart from others in your field? Mark Twain once said, “The difference between the right word and the almost right word is the difference between lightning and the lightning bug.”

Those are words that we at Write Ink Marketing live by. When keywords and content are put together to represent your company, you need those words to be effective and have a bold, impressive impact. You need them to set you apart from others in your field.

Producing effective, potent Search Engine Optimization Copywriting requires niche keywords and content to be put together in harmony. Every single word written about you and your company, whether for digital media or print media, must be targeted to your audience, persuade your audience, and appeal to them emotionally. These keywords and content must keep them enticed, entertained, engaged, and provoke a call to action – and they must offer the best possible target for the search engines. If the search engines can’t find your site’s content, neither can the searchers that are looking for you.

Our SEO Copywriting includes:

» Thorough keyword research to fully expose your niche with the least amount of competition possible.

» Content that is richly saturated with your niche keywords.

» Concepts that are relevant to your SEO campaign.

» Content that focuses on your Unique Selling Proposition (USP) and your target audience.

» Content that contributes to your overall marketing goal.

» Content that is linked to and from relevant internal pages of your website.

» Copywriting that is not only concise, but as stated above, is enticing, entertaining, engaging, and provokes a call to action, all while targeting your audience and the search engines.

Whether you are just starting out or your business is well established but needs some advertising and marketing touch-ups, we can help. How you are represented through the written word is paramount for your business success.

Content still rules the roost. Keep in mind that even if your site is search engine optimized to the max and traffic is coming in from everywhere, if you don’t have excellent SEO Copywriting, and a great, eye-pleasing web design, your traffic will leave as quickly as it arrived. It is called “The Bounce Effect” and it is not a good thing. Your content and design should not only be fresh and beneficial to your clients, it should be appealing and make them want to read, look around, and take the action you want them to take.

It takes great skill to intertwine all of these elements successfully. You don’t want just anyone writing your copy, so let Write Ink Marketing get out that lightning bolt for you and start making you Stand Out among the masses. After all, it’s not just the first impression that counts. It’s the first to the last and every one in-between.